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Meet Your Executive Marketing Advisors

We built On Brand Services for ambitious leaders who want more than the standard outsourced experience. We are not a faceless vendor. We are your embedded strategic partners. By bringing together decades of enterprise leadership, and digital innovation, we provide the capabilities of an in-house executive team paired with a deeply personal approach. We believe your true competitive advantage is the human element. We pull up a chair right at your table to turn your ambitious goals into reality.

Our Vision

Guiding Principles

Guiding Principles

A future where the 'human element' is the ultimate competitive advantage for your organization, powered (but not replaced) by the strategic use of AI, data, and emerging technologies.

Guiding Principles

Guiding Principles

Guiding Principles

  • Connection
  • Ambition
  • Agility
  • Growth

Core Values

Guiding Principles

Core Values

  • Authenticity
  • Transparency 
  • Accountability


Meet your on brand team

Stephanie Petrey - Founder & President

Stephanie Petrey - Founder & President

Stephanie Petrey - Founder & President

Stephanie is a University of South Florida graduate with a unique dual background in English and Computer Science, allowing her to speak both "human" and "code" in the age of AI. Before founding On Brand Services, Stephanie cut her teeth in the high-stakes Los Angeles market. She worked with global giants like Fox and BIGO, gaining experience in managing digital strategy, marketing operations, and overseeing creator growth. She is the host of the "On Brand Thought Leaders" podcast and author of several marketing publications.   Stephanie leverages her enterprise-level discipline and experience to lead the agency with a focus on in-person support and customized strategy, bridging the gap between handshakes and AI automation. 

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Stan Newton - Senior Executive Advisor

Stephanie Petrey - Founder & President

Stephanie Petrey - Founder & President

Stan is a U.S. Army veteran with over 50 years of professional experience as a business leader. After earning his engineering degree from the University of South Florida in 1975, Stan built a successful career at Procter & Gamble (P&G). In 1985, he founded Engineering Matrix, growing it into Florida’s premier firm for Mechanical, Electrical, and Plumbing (M/E/P) Engineering Design and Consulting. A pillar of the local business community, Stan has helped lead and build numerous other companies in Tampa Bay into multi-million dollar enterprises.

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Ilana Antelman  - Creative Director

Stephanie Petrey - Founder & President

Ilana Antelman  - Creative Director

Ilana is a University of Tampa graduate with a dual background in Marketing and Graphic Design. She brings a multidisciplinary background in design, production, and business communications to the team, anchored by a strong foundation in both traditional and digital creative production.  Leveraging specialized technical expertise across the Adobe Creative Suite, CAD, and web development platforms, she oversees complex design projects from concept to completion. Ilana uniquely merges comprehensive marketing strategies with detailed visual storytelling, ensuring complex organizational ideas are translated into clear, impactful assets.

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The People and Experience Behind On Brand Services

Schedule a Free Strategy SessionEmail Stephanie

SUPPORT STAFF

Sharon Osborne - Vice President, Finance & Administration


Jordon Seaton - Financial Planner & Cash Flow Manager


Rachel Fitzgerald - Executive Assistant

Our partners

Engineering Matrix

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